Understanding and Overcoming Mobile Testing Challenges

Posted by Indusa on Aug 24, 2015 6:00:00 AM
Mobile devices witnessed extraordinary growth in the last decade. As technological innovations are revolutionizing the world, handheld devices are getting smarter, offering tremendous performance and storage capabilities. With people regularly using mobile devices and apps to perform business tasks, access social networking sites, shop through e-commerce platforms, play virtual games, listen to music, and watch videos, there is an ongoing need for mobile apps to offer exceptional service. The inability of an app to perform as per expectations results in frustration and subsequent deletion of the app, causing huge losses to the app developer in the long run. Easy-to-use UIs, highly responsive and secure apps and seamless connectivity are therefore fundamental requirements to achieve user satisfaction, when it comes to mobile apps.  
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Topics: QA/Testing, Thought Leadership

Your Privacy No Longer Exists – It was Traded for Better User Experience

Posted by Indusa on Aug 19, 2015 6:30:00 AM

As more and more people are using the Internet to perform day-to-day tasks, confidential information and personal choices can be registered in a number of ways. With rampant technology invasion, user data is prone to privacy attacks. Anthem, a major health insurance firm in the US, witnessed a major data breach in 2014 where hackers got access to names, social security numbers, addresses and phone numbers of over 8.8 million Anthem customers, putting their personal information at risk. Social networking sites like Facebook have been ridiculed at length about their weak security settings.

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Topics: Technology, Thought Leadership

Mobile Commerce: Retail Outlets in People’s Pockets

Posted by Indusa on Aug 6, 2015 6:30:00 AM
Easy affordability and anytime, anywhere connectivity has led to the massive proliferation of smartphones; it has made provision of mobile apps a top priority for ecommerce providers. US online retail sales is expected to reach $334 billion in 2015 and will grow to $480 billion by 2019, according to Forrester’s latest five-year ecommerce forecast. With mobile commerce, retail organizations can offer a rich and consistent user experience to a large audience across several technological devices and operating systems. Mobile commerce can help organizations forge deeper relationships with their customers and provide new revenue streams. 
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Topics: enterprise mobility, Thought Leadership

Developing Marketing Software: A Deep Dive Into Analytics

Posted by Indusa on Jul 30, 2015 7:00:00 AM
The business landscape for marketers is evolving and changing dramatically. As marketing experts struggle to keep their brands at the forefront of customers’ minds, marketing planning through the use of proprietary marketing analytics and marketing intelligence software provides solutions to these challenges. IDC predicts marketing software will be a $32.4B market by 2018, making marketing software one of the fastest growing areas in enterprise software.
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Topics: Thought Leadership, Marketing

Using the Cloud to Achieve Software Testing Excellence

Posted by Indusa on Jul 23, 2015 7:00:00 AM
Cloud computing has changed the way IT services are delivered and consumed. The ability of small, medium, and large enterprises to outsource IT infrastructure to cloud providers helps reduce costs and provides better management for increasingly complex infrastructures across distributed environments.  The cloud provides enterprises the ability to mutually distribute and use resources from anywhere, at any time. According to a report by Gartner, worldwide cloud IaaS spending is set to grow 32.8% in 2015, indicating massive adoption of cloud computing in the coming years.
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Topics: QA/Testing, Thought Leadership

Enterprise Drones: Oh, The Places They’ll Go!

Posted by Indusa on Jul 16, 2015 6:30:00 AM
A whole new world is on the verge of taking off as more and more practical uses for enterprise drones are discovered every day. Not too long ago, when people heard the term “drones,” they considered it as a gadget used solely for military purposes. But Unmanned Aerial Vehicles (UAV), or drones, have come a long way. Similar to computers, jeeps, and GPS, drones were originally introduced for the military but have made their way into civilian life. Today they are being used in a number of civil applications – farmers, retailers, filmmakers, and even firefighters are starting to use drones.
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Topics: Thought Leadership

Achieving Social Collaboration Success

Posted by Indusa on Jun 30, 2015 4:00:00 AM

Have you ever imagined employees accessing different applications using a single platform rather than using different third party systems; each system with a different UI, a different tool set, and most problematically, a different authentication? With SharePoint, all of these virtually impossible tasks can be impeccably achieved. Read on to know how!

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Topics: Microsoft SharePoint, Thought Leadership

Air Traffic Control’s Unlikely Lessons for Marketing

Posted by Indusa on Jun 26, 2015 5:30:00 AM
Have you ever been on a flight and wondered how planes are directed and guided in the skies without coming close to each other?   
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Topics: Thought Leadership, Marketing

Achieving Manufacturing Operational Excellence through IoT

Posted by Indusa on Jun 22, 2015 6:00:00 AM

In a marketplace where manufacturers are battling competition, embracing state-of-the-art technological solutions like Internet of Things (IoT) will help catapult them to achieve unparalleled success.

IoT is an invisible system that employs embedded technology and helps objects communicate with each other over the Internet. Considered as an intelligent network that can be programmed, sensed, and controlled, IoT has extraordinary capability in helping create enterprise value and transform business thereby significantly impacting the way the world lives, works, and plays. According to a report by Gartner, approximately 26 billion objects will be connected to the Internet by 2020, generating incremental revenue exceeding $300.

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Topics: Thought Leadership, Internet of Things (IoT)

IoT is a Hot and Beautiful Mess Until it Becomes the IoE

Posted by Indusa on Jun 8, 2015 5:00:00 AM
Smart locks that are programmed to automatically lock and unlock your entry way doors through your mobile app are exciting. Great, throw away the keys! However, imagine if that lock app can go a step further and talk to your home appliances and turn the lights off when your door gets locked. Imagine that your fire alarm knows you are not at home and starts sending alerts to your mobile device instead of an aimless alarm to an empty house. 
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Topics: Thought Leadership, Internet of Things (IoT)

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