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5 Smart Business Approaches to Marketing Software Development

Posted by Indusa on Oct 21, 2015 6:30:00 AM
According to Scott Brinker, there are nearly 2000 marketing technology vendors – and that number is only expected to increase in coming years. As an emerging industry, it is becoming increasingly important for marketing technology companies to build their software in a way that matches their innovative and disruptive business models. One key area marketing technology companies can work on in order to improve their performance is related to their core revenue driver: software, and the associated development approach. By producing a software product or platform faster and more efficiently, companies will be able to decrease their time to market and stay one step ahead of their competition. Working with an extended team and a blended delivery model can help make smart business sense with direct impact on both the quality of the product and the company’s bottom line.
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Topics: Marketing

Developing Integrated Marketing Platforms – The Key to Any Marketing Tool’s Success

Posted by Indusa on Oct 14, 2015 6:30:00 AM

Last year’s research study by Signal showed the struggle of fragmented marketing systems: as described in Forbes, “90% of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and higher marketing ROI.” At the same time, because marketers have an average of about 17 different applications that are highly integrated at only 25% of the companies surveyed, fewer than 5% of marketers believe their platforms will enable successful cross-channel marketing.

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Topics: Marketing

Developing Marketing Software: A Deep Dive Into Analytics

Posted by Indusa on Jul 30, 2015 7:00:00 AM
The business landscape for marketers is evolving and changing dramatically. As marketing experts struggle to keep their brands at the forefront of customers’ minds, marketing planning through the use of proprietary marketing analytics and marketing intelligence software provides solutions to these challenges. IDC predicts marketing software will be a $32.4B market by 2018, making marketing software one of the fastest growing areas in enterprise software.
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Topics: Thought Leadership, Marketing

Air Traffic Control’s Unlikely Lessons for Marketing

Posted by Indusa on Jun 26, 2015 5:30:00 AM
Have you ever been on a flight and wondered how planes are directed and guided in the skies without coming close to each other?   
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Topics: Thought Leadership, Marketing

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For global midmarket organizations, Indusa is an innovative technology partner that provides end-to-end enterprise software solutions and services to deliver business results: improve productivity, increase efficiency, and reduce costs. With offices in the United States and Asia Pacific, Indusa has a global team of experts to deliver transformative technology solutions to meet all of the needs of our clients from consulting to maintenance, in our core practices – Microsoft Dynamics AX, Microsoft Dynamics CRM, Microsoft SharePoint, Enterprise Mobility, Cloud Services, Microsoft Office and Project Pro, Business Intelligence, and Application Management.

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