According to Forbes, 86% of customers would pay for a better experience and yet only 1% feel that vendors consistently meet their expectations. That is an abysmally low statistic that all businesses should work to improve – similar to how Batman works to improve the streets of Gotham despite the crime rates. That being said, Batman’s job would be a lot tougher if he didn’t have his handy utility belt filled with gadgets to help him out!

Let’s take a look at Customer Relationship Management (CRM) software and see how companies can use it to improve customer satisfaction much in the same way Batman uses his utility belt to fight crime. 

At Indusa, our sales and marketing teams have been working lately to strengthen our lead management efforts.  We’ve done a lot of research, compiled the most useful pieces of advice from thought leaders on the subject, and combined them into one blog post to share with you. Enjoy!

Are you thinking this is your year to leverage CRM? With CRM in place, you can develop a sales and marketing framework that will better target marketing to prospects, leads and customers.

A defined CRM strategy will allow you to concentrate on better, more qualified leads and nurturing prospects. With CRM for sales, your team will be more effective at attracting prospects, closing sales, generating referrals, managing the sales funnel and optimizing customer relationships.

In a world of increased personalization, customization, and service, customers today have higher expectations from businesses. To meet and exceed these expectations, departments need to team up and invest in solutions that streamline efforts to gain maximum customer satisfaction.

With powerful and easy‑to‑use functionality in marketing, sales and customer service, Microsoft Dynamics CRM 2015 allows businesses to generate prospects, close sales and maintain customer relationships. See how these three teams are working better together by utilizing the latest features in Dynamics CRM 2015:

After implementing CRM for your sales team, you want them to use it to feed in information that they have worked hard to collect and organize. But, the fact is that users find this as a time consuming activity and sometimes take shortcuts to complete their work. They may fill in required fields at that time and think of adding the rest of their notes later. Over time, the data becomes inconsistent, incomplete and inaccurate, and thus cannot be used properly when required.