Technology moves fast, but the marketing technology industry seems to be moving even faster. Most organizations face issues during the software development process; however, there are certain challenges specific to companies developing marketing technology. The infographic below gives a snapshot of some of these challenges and recommended strategic solutions to reduce both cost and time-to-market. Are you ready to overcome these challenges? Are you driving your efforts in the right direction? Read on to find out!


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About the Author - Neha Kumar
Neha Kumar is a digital media evangelist and marketing professional. She overlooks Indusa’s content management, social media, online events, email marketing, blogs, digital campaigns, lead generation and inside sales activities on a broader scale.
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Topics:
Software Development